EP Equipment has officially introduced a new dual product line strategy, focusing on expanding its after-sales capabilities while advancing green manufacturing innovation. In a recent company update, leadership outlined plans for two distinct product lines: the EP Red Line and the EP Green Line, each designed to serve different customer needs.
The Red Line
This line offers a comprehensive range of equipment with full after-sales support, local spare parts availability, and training for partners. It is tailored for larger customers with high service expectations and operational demands
The Green Line
This line centers on remanufactured electric trucks built from refurbished diesel chassis and counterweights, retrofitted with modern lithium battery systems.
It includes compact offerings such as a three-wheel forklift, a stacker, and a pallet truck. It emphasizes affordability, environmental impact reduction, and a simplified service model with more limited warranty and local support—making it ideal for cost-conscious customers.
With this strategy, EP aims to enhance service quality for its Red Line customers while lowering costs and promoting sustainability through the Green Line.
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