The milestone event brought together more than 500+ EP partners from over 70 countries making it the largest 11.11 Global Dealer Event to date. In just two years, the scale of the event has doubled—reflecting the rapid growth of EP’s global lithium-powered material handling ecosystem and the strong momentum behind the industry’s transition to electric solutions.
From a Global Vision to Real-World Innovation
Since launching the first 11.11 Dealer Event a decade ago, EP Equipment has grown from an electric pallet truck specialist into a global leader in lithium-ion material handling solutions.
Key milestones celebrated at the event included:
More than 1 million EPT-series electric pallet trucks have been delivered worldwide The EFL series, introduced in 2020, accelerated the global shift from IC to electric forklifts. EP’s lithium technology now supports operations across hundreds of industries, helping customers reduce emissions, operating costs, and downtime.
The 2025 edition of the 11.11 event marked EP’s entry into a new phase as a listed company—the era of Intelligent Material Handling under Industry 4.0.
Inside EP’s Hubei Factory: Scale, Technology, and Capability
During the two-day event, we were given rare access to EP’s Hubei manufacturing and remanufacturing facilities.
Live casting, assembly, and remanufacturing lines Advanced production automation and quality control systems The scale and integration of EP’s vertically aligned manufacturing model
It was a valuable opportunity for our team to witness firsthand how EP continues to lead the way in smart, sustainable logistics solutions. We’re proud to be part of this global journey.
Next-Gen Product Launches and Technology Highlights
We tested the latest technology set to hit the Australian market soon:
EFL 4th Generation Series – the latest evolution of EP’s IC-to-electric counterbalance forklifts, designed for higher performance, efficiency, and operator comfort Intelligent robotics and automation solutions, spanning multiple categories such as stacking, towing, and specialized applications Digital intelligence platforms, including telematics, fleet management systems, and AI-driven analytics for data-led decision-making
We also had the opportunity to test-drive new high-capacity electric forklifts, including models reaching up to 32 tonnes, highlighting EP’s expanding capabilities in heavy-duty and outdoor applications.
A Global Community, Stronger Together
Beyond technology, the event was an invaluable opportunity to connect with global partners, exchange insights, and strengthen collaboration across EP’s worldwide dealer network.
From interactive demonstrations and hands-on testing to the dealer auction, awards ceremony, and cultural activities, the event created countless opportunities for collaboration, discussion, and shared learning.
Looking Ahead
For EPower, attending the 10th 11.11 Global Dealer Event reinforced our confidence in EP Equipment as a long-term technology partner. As Australia continues its transition toward electrification and smarter logistics, EP’s roadmap positions us to deliver future-ready solutions tailored to local market demands.
We thank EP Equipment for hosting such a well-executed and inspiring global event, and for bringing partners together to share knowledge, ideas, and a common vision. At EPower, we’re excited to translate these innovations into real-world value for our customers across Australia. Ready to electrify your fleet?
Contact the EPower team today to learn more about the new models seen in Hubei.
Let’s grow together—and continue shaping the future of material handling.
